Daffy's in New York and the USA was a small, family owned business until today when it still strives on this stance but instead it has become a commercialised retail store in the US. It provides great value to its consumers and tries to keep the 'family run idea' real by creating a close-knit work environment for employees and for customers to enjoy. The brand is creative and fun with exciting promotional aspects such as a Daffy blog, a Daffy twitter and Facebook page as well as a Daffy's club where customers can become a member to enjoy discounts and personalised information. The brand is fresh and colourful and is a perfect example of an exciting and unique store to visit in New York.
